About Me

Hi! I’m Hailima Yates, Author, CEO/Founder of Luv Mrk, and Mindset Coach. Born in Wichita, KS, and raised in Denver, CO, my journey has been shaped by a combination of experiences. The mental and emotional growth I experienced while overcoming societal and personal challenges, along with the insights gained from national and international travel, have significantly contributed to influencing who I am today.

Building on these experiences, I have spent over 20 years developing and leading programs that guide individuals in understanding how past experiences influence their present decisions while equipping them to navigate current adversities. My work focuses on providing sustainable tools to help people transform self-defeating thoughts, undervaluing beliefs, and limiting mindsets into a foundation for personal growth.

Through my programs, I aim to foster healthier mindsets, build constructive habits, and empower individuals to be intentional in their choices—creating purpose-driven and fulfilling lifestyles. My mission is to encourage conscious and compassionate interactions with ourselves and others, guiding individuals to navigate life with greater self-awareness and intention.



Hailima I. Yates
CEO/Founder of Luv Mrk, Author, Mindset Coach